Collaborative Advertising

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Collaborative Advertising

How True Value boosted offline sales on pet food products during sale period

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Known for its broad and diversified variety of merchandise in the home improvement line, lawn and garden tools, automotive supplies, electrical materials, hand & power tools, and more.

The Challenge

Boost offline sales of pet food products exclusively during two-week sale event in April 2020.

The Solution

Broadened reach to connect with a new group of potential customers and drove conversions.

Why We Won

Adding static ads with a strong ‘Shop Now’ CTA to the preferred carousel ads delivered 4.6x more than the expected number of purchases.

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