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App Installs

How Kumu bagged 400% more in revenues without spending added cost

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A powerful livestream platform that prioritizes the voices of over 100 million Filipinos around the world.

The Challenge

Generate additional revenue through app installs without additional ad spend allocation.

The Solution

Increasing active users by running an ongoing campaign that made the most of Facebook’s cross-border ad tools.

Why We Won

Revenue quadrupled in February 2020 at the start of the Covid-19 pandemic as users were experiencing global slowdowns and increasingly turning to online content.

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